Here I thought I had my TV technique down…and saw otherwise today. I am not yet media seasoned enough to smile to machinery with no pictures to help me pretend (ie, it was just me and a lens on my end).
But I think readers will still find the exchange entertaining, even though I was not at my best.

You can view the clip here. Enjoy!








Two tips of the day:
1. Do NOT smile. That mean’s forcing a smile, which is disasterous. Your natural facial expression is perfect because it brings through a smile through your eyes when you’re making a strong point successfully. It’s easy to detect. Do NOT listen to commenters who want you to smile more and do NOT listen to PR people who say the same thing. You’re personality comes through just fine – which includes serious intensity punctuated by smiling eyes (and just a touch of same at the corners of the lips). Do NOT listen to people who want to pretend. You are you’re own brand.
2. Sorry to say that Felix destroyed you this time. I couldn’t watch it after the first 30 second of his response. I don’t know how your book frames, but it can’t possibly be what the host forced you to defend. You’ve got to get more coherent. It sounds like its got something to do with the effect of market fundamentalism on regulation, maybe among other things. That’s the thing you’ve got to get better at explaining – not smiling.