The Glam and The Scam: Sauber Formula 1 Team and its Partner, Carbon Neutral Investments, Limited

By Richard Smith

First, a little briefing for our American readers, who, I conservatively assume, have about as much affinity with Formula 1 as they do with cricket. Formula 1 is somewhat like Indycars, except with slightly slower cars and significantly twistier circuits. The circuits are scattered world wide, from Canada to Japan. Thus, during the season, the competing teams and their entourages traverse the globe, burning fuel, and naturally have an elephantine carbon footprint.

Formula 1 is a reasonably big global business, annual revenues around $5-$6 Billion, depending on how you count them. The drivers are celebrities, national heroes in fact, and the glitz attracts other celebs. It’s a global circus. As you might expect there is lots of TV (“600 million viewers”, whatever that means) and so the cars are high-velocity, premium billboards. Glamour sells; speed sells.

Sauber is a middle-ranking Formula 1 team based in Switzerland: for a while it had a partnership with BMW and a big budget, but that deal ended a few years ago and for that and other luck-related reasons Sauber have had to make do with a smaller budget, and less success, for several years now.

Of course, they are very attentive to their numerous marketing relationships, and here’s a case in point, a little web site update with a giant back history.

Here is the page devoted to one of Sauber’s Promotional Partners, CNI UK, as it appears now (click it to see the whole glossy thing in clear type):

Sauber F1 Capture Latest

And here’s how it looked on the 8th October:

Sauber F1 Capture

So, OK, same livery, same logo, similar blurb in a different language, but anyhow, Carbon Neutral Investments has changed its name to CNI (UK), and it’s changed its web address from to The diligent web folk at Sauber are tracking a rebranding, as they should.

Here’s Sauber’s announcement of their deal with Carbon Neutral Investments, May 2012:

Offsetting carbon involves companies financing or part-financing projects that save the equivalent amount of carbon generated by the company. Sauber has opted for 30 per cent excess, with a key factor in its offset scheme being the judicious choice and monitoring of high-quality projects.

“We attach great importance to carbon offsetting, which is a consequence of the environmental policy we have adopted,” CEO Monisha Kaltenborn explained, “It allows us to make an important contribution to protecting the environment.

“In Carbon Neutral Investments, we have found the ideal partner for implementing these efforts. The certification of our environmental management system less than a month ago signified an important step towards our ecological goals and is now followed by a further step with our carbon offset commitment. The next milestone will be when our solar park goes on stream at the company headquarters in Hinwil this summer.”

CNI is a leading provider in the voluntary carbon offset market, operating across multiple sectors, and specialising in the procurement, sale and retirement of Verified Carbon Standard (VCS) credits and supporting carefully selected projects around the world, such as wind farms in India, waste heat recovery in China and hydro-electric in Brazil.

“We are delighted to enter into a partnership with the Sauber F1 team,” head of UK operations Edward Carlton stated, “Through the provision of our carbon credits, Sauber will be a carbon neutral F1 team for the next three years. This builds on both Sauber’s strong focus on sustainability, notably their recent ISO 14001 certification, and CNI’s existing activity and momentum in F1 and global motorsport. The Sauber F1 team has shown great performance on track this year, often leading the mid-field battle, and with two exciting young drivers, we’re delighted to partner with such a progressive organisation.”

Jolly good.

Carbon Neutral Investments is authorised by the UK’s regulator FCA (formerly know as FSA, another, ahem, rebranding). When we enter their firm code, 403428, into the register, we get this, which I will screen dump, in case the details change; that happens a lot with this bunch:

FCA Opus Capture

Click on the picture to make it big and legible.

Here’s the related history of name changes from the FCA, going back almost to when the FSA discovered the Internet; again, click on the picture to make it big and legible:

Opus Previous Names Capture

Umm, that’s quite a lot of name changes, isn’t it? Opus Capital’s corporate identity seems decidedly, er, mutable. Let’s just concentrate on the the latest one, from Carbon Neutral Investments Limited to Opus Capital Limited. Here, dumped from Opus Capital’s web site, is Opus Capital’s explanation of what is going on (Click On The Picture…):

Opus Capital Capture

So, it’s a three-way split: Carbon Neutral Investments turns into Opus Capital Limited plus CNI UK Limited plus Gemmax Solutions Limited. A row between principals perhaps, resolved by a spasm of corporate activity. It happens. The three now unconnected entities sail blissfully apart to their separate destinies.

Mind you this, issued on 29th March, less than four weeks before the three-way split, probably had a bit to do with it too:

Original FCA Warning Capture

So, as far as the FCA is concerned, “Carbon Neutral Investments” means “huge scam risk”.

Some offbeat company registration activity also preceded Opus Capital’s announcements. From Duedil (free registration required) we also learn that CNI (UK) (director: Edward Jonathan Carlton) was, before 31st January 2013, Alfred Henry Shelco 2 Limited. Meanwhile Yarmouth Place Limited (current directors: Edward Jonathan Carlton and Paul Michael Seakens) was, before 31st January 2013, known as CNI (UK). This seems like a pointless shell game, except that, (if you don’t know about Duedil, at any rate), the link between Seakens and Carlton is much harder to spot, once the shell game is complete and Carlton is the only director in CNI UK’s registered history. Possible motivation: Seakens has been having some uncomfortable exposure in the national press relating to two of CNI’s scammy related companies, Anglo-Capital and Carbon Green Capital. Hiding that little contretemps away from the likes of Sauber, (CNI’s partner list is long and lustrous, BTW, as we will see) might make a whole lot of sense, for CNI.

So I think we can now construct an alternative history of the events preceding Sauber F1’s web site update. It is partly speculation, but in my opinion it makes some sense; more than Opus Capital’s account, for sure.

1. Late January, perhaps sensing imminent trouble from the FCA, and with a police raid on two clients of Carbon Neutral Investments notched up already, Seakens and Carlton try to put a bit of clear water between the Seakens name, (associated with boiler room scams) and the Carlton name (associated with F1 glam), by brewing up a new CNI (UK) that only has Carlton in its history of directors. They forget to clean up Yarmouth Place Limited, though, and the evidence of their long association via Vaeron Finance Limited is an unfixable snag anyway.
2. End March, the FCA issues its warning. Cue lots of headscratching about the now definitely tainted name of Carbon Neutral Investments.
3. By mid to late April, the boys have worked out what to do and lined up all the new web sites and companies and so on, and Opus issues its restructuring announcement. Gemmax Solutions only got its new name on 11th April 2013: part of the same spasm of activity.
4. Early July, FCA overwrite their old announcement with a new one, this time warning about both Carbon Neutral Investments *and* Gemmax Solutions (Seakens’ brand new vehicle, plying the same old trade). Thankfully redd-monitor is on hand with its own archive of the 29th March announcement.
5. In October, the Sauber F1 bods, who, as a Swiss car racing team, are not readers of the UK’s “Financial Mail on Sunday”, and also, aren’t in the habit of scanning the British financial regulator’s web site for warnings about their Promotional Partners, dutifully update their website, when the news of (apparently, just) a name change of Carbon Neutral Investments finally percolates through to them. The tainted Carbon Neutral Investments Limited fades away a little more, and shiny clean new CNI (UK) moves a little more into the foreground.

So there you are, one version of the story behind the news.

I am greatly indebted to Chris Lang’s blog, and I recommend it for all things green-scam-related.

There’s plenty more to come on Carbon Neutral Investments’ many connections to the world of glam, and the world of scam, in our next.

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  1. Newtownian

    Tks for this Richard. I’ve always been sceptical about how ethical many such investments are. This makes a great story to put alongside Virgin offsetting its space travel nonsense.

  2. Gerald Muller

    Carbon credits as such are some form of a scam. Nobody knows for sure how much they are worth. Knowing this from the renewable energy side, some countries have been playing with the value of carbon credits, namely Romania and Poland to my knowledge.
    This avatar from the Kyoto protocol has led to numerous scandals.
    Regarding Formula 1, the CO2 emitted by this sport is absolutely negligible compared to say, truck transport in the US.

  3. thelonegunman

    i’ve followed f1 for decades (despite the shit coverage we used to get in the states)… personally, i find the convergence of motorsport, teamwork, project management, global finance, politics (personal / corporate / national / regional), personal conflict / relationships / drama, cutting edge technology, high-tech systems / telemetry / analysis – i could go on – its truly a fantastic spectacle… whilst i don’t support Peter Sauber currently (detest ferrari and so cannot abide by a team sporting that power plant), he has done some things, among them being the first team to have a woman as team principal (and she’s done a stellar job finding and developing talent and a very competitive car)…
    that said, teams are so thirsty for cash, this sort of BS is no surprise… after all: a sport ran by Bernie Ecclestone (and having had as his right hand man Max Mosley – anyone not familiar with UK politics during the 30s and 40s need to google him and his family for some interesting reading) rubs against some… ‘unsavory’ elements (F1 makes FIFA looks squeaky clean in my opinion)…
    this is not the first questionable ‘partner’ with whom Sauber has become affiliated… they also enjoy a sponsorship deal with Chelsea Football Club owned, ostensibly, by a consortium of ‘private’ russian ‘investors’ fronted by one Roman Abramovich…

  4. JCC

    Having grown up in Upstate NY near WG, I’ve always been a big fan of F1, including Sauber. For those that aren’t familiar with the sport, as far as I can tell CNI is one of the sponsors and has no direct ownership in Sauber which seems to be the inference here.

    My point is that they (CNI) are leveraging the glam as a sponsor and not as a Sauber principle, so I’m not sure that Sauber necessarily deserves to be painted with the same brush. They aren’t even mentioned on Sauber’s Wikipedia page or Sky’s F! Sauber page (not that this is a critical piece of evidence, but it does show to me that other than as sponsor, Sauber probably couldn’t care less whether CNI succeeds or not).

    However, with that said, and considering the expense involved maintaining an F1 Team and the cost of a sponsorship, it clearly goes to show that CNI has plenty of capital to maintain this scam… for awhile anyway.

    1. Richard Smith Post author

      Sauber call CNI a ‘partner’. It means whatever Sauber intended it to mean: no tar involved!

      I do think they could have been a bit more careful with their own good name, for sure. But it’s easy to get mugged, even if you are an F1 team. Let’s see if they wake up.

    2. diptherio

      Well, Sauber is playing up the whole “carbon-neutral F1 team” thing, it seems like. It would no doubt be another blow to the team if, after bragging about being carbon neutral, it then came out that they had been buying fraudulent credits. CNI (UK) does seem to be a little bit more than an average sponsor for the team.

  5. jfleni

    RE: Carbon Neutral Investments.
    The whole thing sounds like a Swiss bank that took leave of their senses and received investment advice from Goldman-Sux!

    Besides, I always liked to watch cricket; I wouldn’t waste a microsecond on Formula-One, a bunch of roaring gas-buggies wasting fuel and time.

  6. Kurt Sperry

    If F1 actually wanted to green up, they could easily outlaw wind tunnel testing which uses up electricity like entire towns and replace it with CFD on restricted FLOPS.

  7. diptherio

    Tangentially, the existence and trading of carbon credits seems completely fraudulent to me. They’re a symptom of us always wanting to have our cake and eat it too. We want to carry on with our massively polluting pastime but we don’t want to feel bad about the pollution it’s causing, so we pay someone else to plant some trees (or whatever they’re doing).

    If we cared about preserving ecosystems (that provide for our sustenance) more than about entertaining ourselves, we would just stop any unnecessary polluting activities. But no, that would make people sad, so we’ll continue to haul (fly?) vehicles around the planet, occasionally racing them, for the sake of entertainment. But we would feel s#*tty about ourselves if we just said “f@ck the environment,” so we buy some carbon credits and lie to ourselves that we care about the environment, when obviously we care much more about lots of other stuff (like what we’re going to watch on telly this Sunday).

    And it’s not just F1, of course, or even motorsports in particular. Just look at the amount of resources that get wasted on professional football games, or in producing the next Transformers movie. It’s ridiculous: we know we live on a finite planet with finite resources yet we don’t think twice about using whole bunch of those resources on some stupid, unnecessary BS.

    Can we not replace F1 cars with souped-up go-karts? Do we really need the massive stadiums (with their lights and video screens), the national/global leagues (requiring lots of travel), or the hugely energy-intensive Hollywood special effects? What’s wrong with stop-motion, I ask you? What’s wrong with regional leagues? Why do we feel that we are not only entitled to have everything, but to have everything to the absolute max?

    We are a species of whiny children, it sometimes seems to me…

  8. Ken Albrecht

    One small correction: Formula 1 is the pinnacle of Motorsport with the most complex, expensive, and yes the fastest racing cars in the world. Indy cars are down the list somewhere.

    1. Jess

      Actually, the fastest racing vehicles in the world would be the Top Fuel Drgasters and Fuel Funny Cars of NHRA racing. Both exceed 315 mph in 1,000 feet. (Used to be a quarter mile but shortened for safety purposes about 5-6 years ago.)

      Also, I’m not sure about FI top speed versus Indy car top speeds. Indy cars on a closed course like Indy are hitting average lap speeds in excess of 220 mph, and I’m pretty sure that some are hitting top speeds on the straightaway pushing or exceeding 230.

  9. Paul Tioxon

    Since Indy 500 car races use 100% ethanol, this year 85%, the carbon foot print and the chance of linking non-carbon fuel to auto racing should be immediately suspect. The above link is a review of the use of ethanol in these race cars where water vapor and some CO2 is released, due to the 15% gasoline. The Brazilians have been providing the ethanol to the Indy 500 circuit for a few years now. Gasoline is obsolete in these races.

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