By Lambert Strether of Corrente.
Naked Capitalism is supported by a mix of revenues: your (critical and greatly appreciated) contributions, and advertising. As we say in the site policies:
Yes, we have it. No ads, no site. We don’t like the visual clutter any more than you do but treating this website like an enterprise rather than a hobby requires funding.
“No ads, no site.” Another way of putting this is that the goals for this fundraiser assume an additional level of revenue from the ads. Now, we don’t maximize our advertising revenues; in fact, Naked Capitalism, by comparison to many other sites, is quite restrained. Another way of putting this is that your contributions enable us to avoid even considering adopting methods that some might call, well…. unsound. (And another way of putting that: We don’t intend to fail in our mission of getting the bad guys because of a revenue shortfall.) Here are eleven examples of advertising dollars we’re leaving on the table because taking those dollars would create a horrid user experience for you. And we can leave those dollars on the table because we can rely on your contributions, whether of $5, $50, $500, or $5000. Click here to contribute!
1. Naked Capitalism isn’t Forbes. We don’t have a splash page, with an ad, that forces you to click a “Continue to Site” button to read your favorite content. (The Tip Jar is to your right.)
2. Naked Capitalism isn’t The Atlantic. We don’t have a splash pop-up, with an ad, that forces you to click a “Skip Ad” button to get to the site. (The Tip Jar is in the side bar, under the heading “Tip Jar.”)
3. Naked Capitalism is not Forbes for a second reason: We don’t have autoplay videos that start with ads. (You may click the Tip Jar’s Donate or Subcribe links.)
4. Naked Capitalism is not Salon. We don’t have autoplay videos that pop up when you scroll through the article, starting with ads. We are leaving all that money on the table. (You may click the Tip Jar’s image of snow leopards).
5. Naked Capitalism is not McClatchy. We don’t have pop-ups that clutter the headline area of posts. (The Tip Jar has not moved. It’s still to your right.)
6. Naked Capitalism is not McClatchy for a second reason: We don’t have pop-ups at the bottom of posts that you can’t make go away except by clicking an obnoxious, non-standard close button that’s often not easy to find. (Perhaps we should make the Tip Jar into a pop-up and put advertising on it?)
7. Naked Capitalism is not The Onion. We don’t have pop-ups on the left (that obscure the text (and that have obnoxious non-standard close buttons)). (Better idea: Make the Tip Jar an autoplay video! With advertising!)
8. Naked Capitalism is not McClatchy for a third reason: We don’t have pop-ups that are, for pity’s sake, complete and cheesy advertising circulars! That cover the entire screen! (Unless you have a heart of stone, the Tip Jar is to your right.)
9. Naked Capitalism is not Bloomberg. Naked Capitalism uses proper pages, and not (swipe-friendly) “infinite scrolling,” where when you scroll to the end of a post, you’re suddenly in the next post, where you don’t want to be. Now, at Bloomberg, some demonic force induced them put advertising blades between the posts, where you’ll always see them when swiping, whether accidentally or on purpose. And not be able to unsee them. (Please help us avoid seeing what cannot be unseen with the Tip Jar.)
10. Naked Capitalism is not the National Journal, which managed to juxtapose this horrid ad blade with the story of how Obama (is said to have) whacked Bin Laden. (Please help us to avoid this horrid experience with the Tip Jar.)
11. Finally, Naked Capitalism is not the New York Times or the Washington Post. We do not pollute our pages with “sponsored content.” (The Tip Jar, under the heading “Tip Jar,” is to your right, the “Donate” and “Subscribe” links are under the snow leopards (and you can also click the snow leopards).