Just when you think things have gotten as bad as they can, whether in matters of great import of small, they manage to get worse. I should be inured to relentless Obama propagandizing by now, but to make sure the public doesn’t miss the fact that they are lucky enough to be governed by someone possessed of true genius, the pre-election PR is now taking on heavy-handed cult of personality overtones. As if Obama has enough in the way of personality for anyone to notice.
For instance, I’d like to know what sexual favors were exchanged to get this Washington Monthly puff piece published: “The Incomplete Greatness of Barack Obama.” And no, this isn’t meant to be ironic. The artwork depicts Obama being added to Mount Rushmore.
And Glenn Greenwald put out a red alert on a 17 minute Obama hagiography scheduled for release next week, via an advance skewering by Piers Morgan of the cloying leader worship displayed by producer David Guggenheim:
Now of course, we know how this sort of messaging is supposed to work. When the Bushies tried selling the falsehood that Saddam Hussein was in cahoots with Osama bin Laden, it worked in part because efforts to debunk the connection wound up reinforcing the message merely by virtue of associating them. But the sort of people who were persuaded presumably didn’t know all that much about Hussein plus they’d probably been conditioned to the idea that random bad guys could be linked since cross franchise connections are increasingly common (see Alien vs. Predator).
But Team Obama presumes the “Great” branding means only good when we also had the Great War (restyled as World War I), the Great Depression, and the Great Famine (the Irish potato famine). What we now call the Black Death was the “Great Pestilence,” the “Great Plague,” or the “Great Mortality” at the time.
But one of basic precepts of marketing is not to misrepresent the attributes of your product in a fundamental way. And one of the hallmarks of Obama is that he is a lightweight physically and politically. He walks from fights (or more accurately, uses complicated rationalizations for refusing to fight as cover for selling out ordinary people). He gets pissy when criticized (contrast that with FDR’s “I welcome their hatred”). His “accomplishments” are overly complex, poorly rendered Potemkin versions of real initiatives. And the Teleprompter head bob is getting tired.
The anti-gravitas of Obama comes from his insistence on putting cerebral versions of happy faces on a society that is rotting from within. You can’t expect good long term outcomes from a culture whose elites are as openly corrupt as ours are.
Yet in the World of Obama, something that touched on seamy realities, say like this:
Would be prettified into something cheerful that suggested you just needed to get with the program, like this (note O Lucky Man is a brilliant little picture but I never did understand the Greek chorus cutaways to the band):
Now of course, the use of Kurt Weill and Lindsay Anderson is more upscale than the rank hucksterism that are about to have visited upon us. What do you deem to be more fitting cultural references for Our Reverend Leader and his camp followers?