Apple Announces Unimpressive Self Service Repair Program for Some iPhone Models

By Jerri-Lynn Scofield, who has worked as a securities lawyer and a derivatives trader. She is currently writing a book about textile artisans.

Apple yesterday announced a long-awaited self-repair program with enough complex eligibility requirements to satisfy any liberal Democrat.

This reality is not apparent from looking at Apple’s announcement itself – which instead seems to promise that Apple if finally getting with the program and allowing us to fix our stuff when it breaks.

From Apple’s press release, Apple’s Self Service Repair now available:

Apple today announced Self Service Repair is now available, providing repair manuals and genuine Apple parts and tools through the Apple Self Service Repair Store. Self Service Repair is available in the US and will expand to additional countries — beginning in Europe — later this year.

The new online store offers more than 200 individual parts and tools, enabling customers who are experienced with the complexities of repairing electronic devices to complete repairs on the iPhone 12 and iPhone 13 lineups and iPhone SE (3rd generation), such as the display, battery, and camera. Later this year the program will also include manuals, parts, and tools to perform repairs on Mac computers with Apple silicon.

To start the Self Service Repair process, a customer will first review the repair manual for the product they want to repair by visiting Then, they can visit the Apple Self Service Repair Store and order the necessary parts and tools.


The Apple tools available to customers on the Self Service Repair Store are the same as used by Apple’s repair network. They are custom designed to help provide the best repairs for Apple products, and are engineered to withstand the rigors of high-volume, professional repair operations where safety and reliability are the utmost priority. The high-quality tools offered through Self Service Repair include torque drivers, repair trays, display and battery presses, and more.

Apple will offer tool rental kits for $49, so that customers who do not want to purchase tools for a single repair still have access to these professional repair tools. The weeklong rental kits will ship to customers for free.

So far, so good.

But, what awaits our consumer when s/he visits tthe Apple Self Service Repair Store ?

For an answer to that, I turn to a statement from Nathan Proctor, senior right to repair campaign director for the U.S. Public Interest Research Group (US PIRG) and long-standing observer of the sneaky games companies play to get in the way when we try to fix things that belong to us.

“The dam is starting to give way: Right to Repair is breaking through. Apple users can now, for the first time, order a new screen or battery to repair their iPhones. We’ve seen a lot of signs that Right to Repair was making progress, but this is a ‘rubber hits the road’ moment.

“We are really pleased to see public access to Apple service guides for the first time in decades. However, it’s clear that Apple is doubling down on requiring each part be encoded to a specific phone, and then requiring a connection to Apple to verify the part before it gains full functionality. I don’t see how locking parts to a specific device and requiring manufacturer approval to install it offers any benefit to the product owner, but it does allow Apple to maintain a lot of control over the repair process. It also means that Apple can decide to stop supporting repairs. If Apple decides that a phone is too old, they can effectively put an expiration date on any product needing repair, defeating one of the most important aspects of repair — minimizing toxic electronic waste.

“While this is a start, there are still too many hoops to jump through to fix phones. As it’s becoming clear that Apple and other manufacturers can give us the Right to Repair, we should require them to. And we should have more options. Not just one set of parts. Not just a few manufacturers. No product should be tossed in the scrap heap, wasting money and adding to our toxic electronic waste problem, because the manufacturer doesn’t properly support repair.”

I’m not surprised that Apple is determined to make it difficult to fix things when they break. Earlier this year, in January, I awoke one morning and turned on my computer, to face a blank laptop screen. The screen was dark but for a bright lighted circle in one quadrant. When I tapped the light – gingerly – the circle expanded – as on a touch screen. But my standard MacBook doesn’t have a touchscreen. Alas, in January, there were no Apple stores open for repair in all of NYC. Third party repair options were showing a one week minimum wait just to diagnose a computer problem – let alone fix it. Repair of said computer was covered by an Apple Care policy – that is, if I could satisfy Apple that I hadn’t damaged the computer by dropping it, etc.

I hadn’t. The night before I shut down my laptop, closed it, and then picked up a book to read for a while before retiring for the night. The next morning, when I returned to my desk and flipped open the screen: nothing.

Anyway, back in January, faced with deadlines and a busted machine, I had no choice but to replace it. Apple told me that after-the-fact, I could call them back, and they would send me a box to ship the computer back to them, and then they would tell me whether it qualified for free repair.

It’s taken me a while to export my data from old machine to new. The other day, I called Apple. After fifteen minutes of increasingly annoying questions, in which the chirpy rep told me I could of course bring the laptop for assessment to a nearby Genius Bar, I said, enough. At the moment, I’m not leaving my home for crowded indoor destinations, unless it’s for some vital and necessary purpose. She then told me I would have to answer other questions about the state of the machine, which I couldn’t do quickly. I’ve hooked up the machine with a cracked screen to an external monitor to make it functional, and it takes a minimum of 15 minutes to boot it up.

So that machine is still in limbo.

Back to the new Apple program. I note here that it only applies to some recent iPhone models. Apple has yet to announce what it intends to do about self repair for the vast inventory of other products it supplies.

In an article entitled Right to Repair Advocate on Apple’s Program: ‘Still Too Many Hoops to Jump Through’ to Fix iPhones , MacRumors teased out some further thoughts from Proctor, as well as further details on the Apple program itself:

Proctor believes that Apple and other tech companies should give consumers more options and better access to parts from different manufacturers rather than requiring parts supplied by the company itself.

Repair outlet iFixit expressed similar thoughts on the program, and said that it is a “great step” forward, but restrictive because of the part verification requirements that tie new components to serial numbers.

Apple’s new Self Service Repair program launched this morning, and customers can currently opt to receive repair kits to fix the battery, bottom speaker, camera, display, SIM Tray, or Taptic Engine of an iPhone 12 or iPhone 13 device.

Initiating a repair requires a serial number or IMEI, and after some of the repairs are complete, customers will need to initiate System Configuration with Apple. Repairs can be done with the rental toolkit from Apple, which costs $49 to rent for a seven day period.

Apple’s rental toolkit includes all of the tools necessary to get into an ‌iPhone‌, but the actual replacement components are a separate charge. Apple’s toolkit is massive at a total weight of 79 pounds, and kits must be returned to a UPS location when a repair is complete.

The toolkit rental and return process, the cost of replacement parts, and the verification may be more effort than some users want to put into ‌iPhone‌ repair, so it is unclear how popular Apple’s program will be with ‌iPhone‌ users. On the plus side, repairs do not have labor costs associated, and all of the parts and tools are genuine Apple components, which isn’t always the case with third-party repairs from companies other than Apple.

I emailed Proctor yesterday to ask whether he thought Apple’s new program made a statutory right to repair less necessary:

While Apple is helping more stuff get fixed, they are still trying to maintain control over the repair process in a way that undermines our rights as product owners, and Apple can end this program at any time it pleases. It’s critical that we enact legislation to set ground rules to protect our rights around repair, and create a basic expectation for what manufacturers should do to support repair going forward.

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  1. Hayek's Heelbiter

    Long ago I learned (when my two-year old iPod packed up on its own – the Apple store said that it was antiquated and anyway, could not be repaired) that anybody who buys an Apple product deserves what they get.
    The company makes GM of old with its “planned obsolescence” strategy look like rank amateurs, as that once great company had no understanding of the power of passive-aggressiveness, a behaviour that Apple with its onerous Right-to-Repair program seems to have refined to a world-class art.
    As much as I dislike Windows, I can still open Word files created in 1985. You can’t even open Word for Mac Files created four or five years ago.
    My Apple Kool-Aid drinking friend once said to me, ‘Why would you want to open files that old anyway?”
    And as far as Final Cut Pro and many other app files or trying to open a Pages file in Windows, fuggedaboutit.
    I’m not exactly a techie, but on my own I was still able to upgrade my desk top with more memory, more storage, more slots, etc.
    [Written on an aging Windows laptop that keeps chugging along!].

  2. The Rev Kev

    After reading this, I think that the only viable method for the right to repair crew is to write out themselves a final version of a self-repair program and campaign on that. You let a mob like Apple write it and it will be a constant back and forth of them putting in dodgy causes which means counter protests and so forth. And of course Apple can spin this process out over years and try to exhaust the resources of the right to repair supporters. So don’t go there. As I said, they should write their own self-repair doctrine and campaign hard on it. Let politicians know that this is the final version and they will not settle for any less. Advertise it far and wide and push for it constantly.

  3. Terry Flynn

    I just loved Linus lose it (beeped swearing) over the fact the Apple monitor power cord is now non-replaceable. When he finally managed to disconnect it, someone in comments agreed that yes you could technically do it, but surprise surprise, you need a special tool if you’re to be sure you won’t break the monitor and void the warranty.

    Meanwhile good luck ensuring you/animals/kids never trip over the cord and pull the monitor crashing to the floor.

  4. WhoaMolly

    This is why I use cheap, easily repairable Dell laptops for work.

    I use an iPhone and iPad for fun.

  5. John Zelnicker

    What in the world are they shipping in a 79 pound toolkit?

    If it’s all in one box, that’s going to be a big disincentive for people. It will take two folks to lift that into a vehicle to return to the UPS store. Even if it’s more than one box, it sounds patently ridiculous.

    That, along with the other hoops to jump through is going to insure that few people will take advantage of the program, as they no doubt intended.

  6. Gordon Shumway

    I’m writing this on my new Framework laptop running Fedora 35. It’s a device specifically designed to be repairable and upgradable by the end user. It’s also sleek and attractive (if you care about such things). A particularly neat trick is the reconfigurable ports. Want HDMI instead of DisplayPort? Pop the port dock out in a few seconds.

    I use Macs sometimes at work, and while their tight integration of hardware and software does produce a generally good user experience, they have their problems, often stemming from Apple’s narrow conception of the way the user will use their device.

    I have to say if Framework, a company with resources that amount to a rounding error in Apple’s couch money, can produce a device this good, we have no reason to accept Apple’s planned obsolescence as the price of a good device. The same goes for Linux. Yes, there are limitations, but those mostly come from the negative network effects of a small user base.

    My septaugenarian father has been hapily using GalliumOS linux for four years now. My mother uses Ubuntu. The transition is not nearly as painful as many imagine, and in the interest of our own long term choices I wish more would be willing to make the leap.

    Here to help those interested.

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