Coffee Break: Hasbara Ain’t Cheap, Musk, Ellison, Saudis, All Tapped

The practitioners of Hasbara are desperately ratcheting up their control of American corporate and social media and are reportedly seeking funding from the Arab Gulf states to help.

The MAGA/MIGA conflict that is splitting Trump’s Republican coalition is one factor stressing zionist narrative control, but fundamentally fallout from Gaza is driving the desperation.

The increasingly precarious state of the AI bubble that’s been propping up Silicon Valley and the entire American economy is putting more pressure on the financial underpinnings of Hasbara, Inc.

Holocaust Education Sending Wrong Message?

Former Obama, Clinton, Kerry and Gore speechwriter Sarah Hurwitz perhaps spoke more truth than she meant to when speaking (video) at the The 2025 General Assembly of the Jewish Federations of North America.

Hurwitz starts with a pretty standard condemnation of 21st Century communications, blaming social media, although it is interesting to note her definition of “mainstream” as not expressing “extreme anti-Israel views.”

I think that since October 7th, but really before then, there have been huge shifts in America on how people think about Jews and Israel.

And I think that is especially true of young people.

So, we are now wrestling with a new, I think, generational divide here.

And I think that’s particularly true in that social media is now our source of media.

It used to be that the the media you got in America was American media and it was pretty mainstream. It generally didn’t express extreme anti-Israel views. You had to go to a pretty weird bookstore to find global media and fringe media.

But today, we have social media, which is a global medium. It is shaped, its algorithms are shaped by billions of people worldwide who don’t really love Jews.

And so, while in the 1990s, you know, a young person probably wasn’t going to find Al Jazeera or someone like Nick Fuentes, today those media outlets find them. They find them on their phones.

It’s also this increasingly post-literate media, less and less text, more and more videos. So, you have Tik Tok just smashing our young people’s brains all day long with video of carnage in Gaza.

And this is why so many of us can’t have a sane conversation with younger Jews because anything that we try to say to them, they are hearing it through this wall of carnage.

So I want to give data and information and facts and arguments and they are just seeing in their minds carnage and I sound obscene.

It’s also noteworthy that she does not see video evidence of mass murder as something that should be weighed equally with “facts and arguments.”

But the novel thing she said regarded “Holocaust education” which she characterizes as “a very smart bet that made” “in this new media environment” but is now worried that it “may be confusing some of our young people” into thinking that “anti-Semitism is like anti-Black racism” and “the lesson of the Holocaust is that you fight Israel.”

I’m quoting this section in full because it’s the kind of thing that would have been dismissed as anti-Semitic conspiracy theory if said by Lyndon Larouche in the 1990s.

And you know, I think unfortunately the very smart bet that we made on Holocaust education to serve as anti-Semitism education in this new media environment, I think that is beginning to break down a little bit because, you know, Holocaust education is absolutely essential, but I think it may be confusing some of our young people about anti-Semitism because they learn about big strong nazis hurting weak emaciated Jews and they think, ‘Oh, anti-Semitism is like anti-Black racism, right? powerful white people against powerless black people.’

So when on TikTok all day long they see powerful Israelis hurting weak, skinny Palestinians, it’s not surprising that they think, ‘Oh, I know the lesson of the Holocaust is you fight Israel. You fight the big powerful people hurting the weak.’

Caitlin Johnstone titled her response “Zionists Are Freaking Out About Losing Control Of The Narrative” and I’ll quote a key passage:

It’s just so fascinating to see a former White House speechwriter making so many of the points that anti-Zionists have been making for years, but taking the exact opposite meaning from them.

Hurwitz isn’t denying Israel’s abuses or framing its genocidal atrocities as the problem, she’s just coming right out and saying that people obtaining information and moral clarity about those abuses is the problem. The atrocities aren’t wrong, what’s wrong is people seeing those atrocities and calling them what they are.

I love the way she complains that she looks “obscene” for trying to lay out arguments and narratives justifying the Gaza holocaust for people who’ve seen the “wall of carnage” from the genocide. I mean, yes. Yes obviously you’re going to look obscene if you try to tell someone why raw video footage of massacres, mutilated children and emaciated bodies is actually showing something that is justifiable and acceptable.

You can’t stand in front of a pile of child corpses justifying their murder and then whine when people ignore your spinmeistering and keep staring at the tiny bodies. That’s like murdering an entire family and then telling the cops, “But you’re not listening to my reasons for killing them!” They’re doing the normal thing while you are being obscene.

So yea, there’s that.

Now that we’ve set the context and shown the panic driving Israel’s quest for total narrative control, let’s look at some of the tactical aspects of that quest.

Taking Hasbara to Church and ChatGPT

Haaretz dropped a blockbuster report ten days ago that reveals the aggressive and ambitious nature of Hasbara in 2025:

The Israeli government has signed contracts worth millions of dollars in recent months to rehabilitate Israel’s standing in American public opinion, both online and offline. Amid a sharp drop in support from the conservative right, Israel has hired firms to conduct not just “hasbara [public diplomacy] campaigns” but also campaigns targeting millions of Christian churchgoers, bot networks to amplify pro-Israel messages online, and efforts to influence both search results and the responses given by popular AI services like ChatGPT.

Among the experts recruited is a former campaign manager for Donald Trump and many of the other firms are linked to the Republican party or Evangelical communities, indicating that Israel is focusing massive efforts on communities once considered automatically pro-Israel. Among the campaigns’ goals is fighting antisemitism, which has risen alongside the decline in support for Israel. Together, these campaigns signal a new phase in Israel’s post-war public diplomacy strategy, and a shift in the way it uses agents – both AI and human influencers – for hasbara abroad.

Payments are routed through Havas Media Germany GmbH, a subsidiary of the international advertising and public relations giant Havas. In practice, Havas serves as an intermediary, executing contracts with U.S. firms on Israel’s behalf. The documents show that since 2018, the company has received at least $100 million to promote Israeli tourism campaigns in the United States and it also works with other countries, including several in the Gulf, on similar projects.

The largest of the new hasbara contracts was signed in August with a firm called Clock Tower X, owned by Brad Parscale, who played a lead role in Trump’s digital campaigns in 2016 and 2020. The $6 million, four-month contract – signed between his firm and Havas Media on behalf of the Israeli government – calls for “strategic consulting, planning, and communications services to develop and execute a broad U.S. campaign to combat antisemitism.”

According to the filing, Parscale’s company will produce “at least 100 core pieces of content per month” – including videos, audio, podcasts, graphics and text – and “5,000 derivative versions” monthly, aiming for 50 million impressions a month. Eighty percent of the content will target young Americans on TikTok, Instagram and YouTube. Campaign messages will be distributed via Salem Media Network, a conservative Christian media group that owns more than 200 radio stations and websites. Parscale was appointed this year to lead Salem’s strategy.

Lucrative work if you can get it and don’t mind a little blood on your fangs hands.

The American Conservative has more details on the Salem Media aspect of this caper:

Salem Media, one of America’s largest conservative media conglomerates, may have already begun integrating paid-for Israeli government narratives across its extensive network of platforms. The arrangement, formalized through a seven-figure contract, raises significant questions about the intersection of foreign influence on an increasingly fracturing conservative media environment. Salem did not respond to The American Conservative’s request for comment.

In September, the Israeli government retained Salem Media’s chief strategy officer, Brad Parscale, to advocate for Israeli interests through a $6 million financial arrangement. The contract filed with the Department of Justice explicitly outlines the “integration of narrative messaging into Salem Media Network properties and aligned distribution channels” as one of its key deliverables.

Salem Media operates 82 radio stations across the United States and manages high-profile websites like Townhall and RedState that serve as influential platforms in shaping conservative discourse. Salem also hosts multiple podcasts featuring prominent voices in the conservative movement. Among those programs are The Charlie Kirk Show, The Dinesh D’Souza Podcast, The Josh Hammer Show, and The Right View with Lara Trump.

According to company data, the network generates 80 million monthly website page views with 37 million monthly app visits. Salem’s newsletter operation reaches 4 million active subscribers, delivering 310 million newsletters every month, and also touts 44 million “fans” on Facebook.

Parscale now serves dual roles: advancing Salem’s business interests while simultaneously working as a registered and compensated foreign agent for Israel. The implications extend to Salem’s roster of prominent commentators, particularly Dinesh D’Souza and Josh Hammer, who have become central figures in an escalating debate within conservative circles about America’s relationship with Israel and role in the Middle East policy more broadly.

But Parscale can’t do it all alone.

Musk’s X No Longer Translating Hebrew

Clearly this is a time to leave no stone unturned for Team Hasbara, so they mopped up an embarrassing detail this week, or maybe Elon Musk did it all on his own out of his sincere concern about anti-Semitism.

I’ll let Grok explain:

As to why Elon Musk might think this was necessary, here’s one example translated from the Hewbrew:

TikTok Is Now a Zionist Free Speech Zone

While it’s not entirely clear that a new ownership consortium including Oracle’s Larry Ellison, Rupert Murdoch, Silver Lake, and Andreessen Horowitz have completed their takeover of TikTok (based on I don’t believe anything Trump 2.0 Treasury Secretary Scott Bessant says and he’s the one saying the deal is done), what is clear is that their new Public Policy Manager, Hate Speech, Erica Mindel is on the J-O-B.

Before we look at Mindel’s work, let’s review what’s been reported about the new owners, via Forbes:

Software giant Oracle, private equity firm Silver Lake and MGX, an AI-focused investment firm established by the government of Abu Dhabi, are expected to own around 45% of the new TikTok.

Silver Lake also has significant ties to the Gulf States with Abu Dhabi’s Mubadala Investment Co. owning 5% of the VC firm.

But let’s get back to Erica Mandel and her work at Tik Tok, via Mel the Village Crazy Lady:

Both videos feature a man identified as “Older Millennial” who is indulging in grossly eliminationist rhetoric like “if we leave a scrap of Palestinian DNA in Gaza…”, “if we destroy everything in Gaza what will be the loss to mankind”, and in the top video he proposed issuing “hunting licenses” to those wishing to murder Palestinians in Gaza.

Cleansing Tik Tok of Pro-Palestinian Voices

Lest you think Mindel has been idle, since she came on board Tik Tok no longer serves up anything in response to searches for Nick Fuentes, and is “banning users from calling the IDF “terrorists” and rolling out automated moderation that retroactively wipes posts. Users report “Free Palestine” comments disappearing in real time and Israeli war-crimes videos taken down” per Drop Site News.

Glenn Greenwald spoke to Guy Christensen, an American advocate for Gaza and Tik Tokker with 3.5 million followers on the platform about the new Hasbara regime on the site.

The 19-year-old Christensen explains that prior to October 7, 2023, he was a non-political poster on the platform with over 2 million followers when “my feed was flooded with pro-Israel propaganda dehumanizing Palestinians. And me having no prior knowledge about Israel was shocked. I was disgusted by what I was hearing, not like not knowing anything. And, that shock provoked me to dig into the reality of Gaza.”

Christensen was “disenrolled” from Ohio State University in May after completing his freshman year.

The univeristy claimed it “received ‘myriad communications’ from ‘members of the university community’ expressing their ‘fear of violence and for their personal safety based on (Christensen’s) social media posts.’

Christensen blames Attorney General Pam Bondi and Democratic Congressman Richie Torres, among others, for driving his expulsion. The ACLU has taken up Christensen’s cause in a lawsuit.

But back to our topic, regarding the new Tik Tok policies Christensen says:

They mandate that people have to condemn terrorist groups designated by the US State Department, when mentioned in any videos, even when mentioned in a neutral, investigative context.

They opened the door to classifying anti-Israel speech as hate speech based on their new clause about national origin. They ban the reading of manifestos. They restrict videos from the feed that show videos from war, aka Gaza. And so I’ve been forced and other people have been forced to stop showing real footage, real imagery from the destruction of the Palestinian nation in the Gaza Strip.

As soon as these uh changes went into effect, my videos started getting banned or removed from the recommendation feed left and right.

And to kind of put this into perspective, over the last, you know, almost 2 years before these changes, as I was posting consistently about Palestine every single day, there’s only been a handful of videos that I’ve ever gotten removed.

I looked and over the last year prior to September 13th, it was one or two that you could even count.

So very quickly (after the new policies were implemented) I racked up about 10 violations either (videos) removed completely without any recourse to appeal or they were shadowbanned.

I would get like um 100 views from people who only went directly to my profile to view it and my fellow collaborators fellow people in the movement on TikTok, I reached out to them and they reported back the same exact thing.

Many accounts other than Christensen’s, including Breaking Points Krystal Ball, have been throttled, banned, or shadowbanned on Tik Tok since Mindel took over “hate speech” on the platform.

No one is even bothering to pretend that Chinese manipulation of the algorithm, the ostensible reason the platform was banned by the U.S. Congress, was really a concern.

Rather the Washington Post handwrings about the 17-to-1 preponderance of pro-Palestinian videos vs pro-Israel videos on the platform.

The hasbara happens out in the open now.

The Ellisons Have Been Busy Hasbara Elves at Paramount

Since I last updated about David Ellison (Larry’s nepo-baby) and Paramount, the team has been busy cracking down on free speech.

Per Variety:

An Oct. 29 round of roughly 1,000 layoffs hit women in high-profile roles hard. Among the 14 reported TV executives who received a pink slip — spanning CBS, BET and MTV — 11 were women. Over at CBS News, some cuts — like Tracy Wholf, a senior producer of climate and environmental coverage — were viewed as Trump-friendly moves. One staffer says that the ax conspicuously fell on those whose reporting featured an anti-Israel bent, including foreign correspondent Debora Patta, who had been covering the war in Gaza for the past three years.

Paramount’s leadership has not shied away from making its views on the war in Gaza public. In September, it became the first major studio to denounce a celebrity-driven open letter signed by A-listers like Emma Stone and Javier Bardem that called for a boycott of Israeli film institutions implicated in “genocide and apartheid” against Palestinians. (Warner Bros. followed, but cited legal reasons for its decision.) And sources say Paramount maintains a list of talent it will not work with because they are deemed to be “overtly antisemitic” as well as “xenophobic” and “homophobic.” Whether the boycott signatories are on that list is unclear.

[Update, Nov. 7: Other sources intimately familiar with Paramount said that while an itemized list does not exist, the management team shares a set of values and has no desire to work with anyone who expresses hate in public and damaging ways].

Bari Weiss’ takeover at CBS News is also getting press, from Puck at the end of October:

she has had real discussions about the feasibility of their transfer. Her targets have included Fox News anchors Bret Baier, Bill Hemmer, and Dana Perino, as well as CNN analyst Scott Jennings; and, as I reported earlier this week, she has also discussed expanding Anderson Cooper’s role at the network beyond 60 Minutes.

In an industry where talent acquisition has its own set rules of engagement, Bari’s instinctive and freewheeling approach has struck many as unorthodox. To many TV news veterans, it is also seen as a sign of her inexperience and lack of managerial finesse. Network executives lock their talent into yearslong contracts—Anderson’s runs through 2026, Bret’s into 2028, and Dana’s into the 2030s—and include specified negotiation windows that don’t open until the final three to six months of the agreement.

Savvier network leaders tend to re-up their stars before that window ever opens. Getting out of these contracts isn’t impossible, of course, but it doesn’t happen on a whim—and it usually requires quite a bit of discretion.

The casual, D.I.Y. approach is very on brand for Bari, and presumably one of the reasons that David Ellison brought her in to disrupt the business. In her very first days at the network, she made an impression on staff by personally texting major guests—Bibi Netanyahu, Steve Witkoff, Jared Kushner, Hillary Clinton, Condi Rice—to book them for segments on the Israel-Gaza conflict. (On Friday, Trump sat down with Norah O’Donnell for his first interview on the network since he sued 60 Minutes.)

Paramount Alone Isn’t Enough

But Paramount is small beans in the overall media picture, which explains the Ellisons’ drive to acquire WBD (Warner Bros Discovery).

Keep in mind, streaming has completely upended the American media business. The lumbering titans that bought up most of the nation’s TV networks and movie studios are getting pwned by Netflix and Alphabet’s YouTube.

Let’s hear from The New York Times regarding Paramount’s efforts to acquire WBD:

Over the course of four weeks, Paramount made three offers to buy Warner Bros. Discovery, ratcheting up the financial stakes of a deal that would reshape the media landscape.

The move essentially kicked off a public frenzy of interest from other potential suitors this week, including Comcast and Amazon. If they bid, that could pressure Paramount to further increase its offer.

Warner Bros. Discovery said on Tuesday that it was initiating a sale because of “the unsolicited interest of multiple parties” for both some parts and all of the company.

Paramount’s first bid was for $19 a share, before moving up to $22 in late September.

Paramount’s latest bid was delivered on Oct. 13, offering to pay the company’s shareholders $23.50 a share in cash and stock, according to the letter. That offer represented an 87 percent premium to Warner Bros. Discovery’s share price before its intent to make a bid for the company was first reported on in early September. On Wednesday, Warner Bros. shares closed at $20.53.

A takeover of Warner Bros. Discovery by Paramount would be a tectonic shift for the media industry. It would combine two of the largest Hollywood studios, Warner Bros. and Paramount, granting huge clout at the box office and putting CNN and CBS News under the same corporate umbrella, which would give the new company enormous sway over the news industry. It would combine Paramount+ and HBO Max, two of the biggest streaming services, bringing the company’s movies and shows into hundreds of millions of living rooms.

According to Variety (in a report which Paramount denies), Paramount is “putting together a $71 billion bid for WBD in conjunction with funds from three Arab countries: Saudi Arabia’s Public Investment Fund (PIF), the Qatar Investment Authority (QIA) and the Abu Dhabi Investment Authority (ADIA).”

Regarding Paramount’s denial, one media insider reports:

Sources familiar with the talks say the connections behind that capital did not appear on their own.

Ari Emanuel has long standing ties across Saudi Arabia, Qatar, and Abu Dhabi, and he publicly supported Ellison’s previous Paramount effort.

Paramount issued a denial, but multiple industry sources confirmed that a holding company structure allows outside capital to participate without ever appearing on Paramount’s balance sheet.

I’ve previously posted on Ari Emanuel’s involvement in the Ellisons’ acquisition of Paramount.

Yahoo Finance had more on the wheeling and dealing going on in the Trump White House this week while the POTUS is hosting Saudi Crown Prince Mohammed bin Salman (and cutting some private Trump organization deals of their own):

Elon Musk, Tim Cook, golfer Bryson DeChambeau and other notables will join Ellison at a black-tie dinner held in the Saudi royal’s honor, a person familiar with the guest list tells Deadline. Earlier Tuesday, Trump met with Cristiano Ronaldo, the soccer star who recently re-upped his $200 million-a-year contract with Saudi club Al-Nassr. Ronaldo was also on the guest list for the dinner.

A Variety report, citing anonymous sources, said a coalition involving Saudi Arabia, Abu Dhabi and Qatar, had formed in support of a forthcoming $71 billion bid by Paramount for WBD, which would be a notch higher than prior bids in the $60 billion-plus range.

Now why would David Ellison need to go to the Gulf States to fund his hasbara?

Maybe Daddy’s company Oracle is having some financial issues?

Oracle Doesn’t Have Infinite Money

CNBC reports that Oracle has lost one third of its market cap since September and is issuing $38 billion in debt to “finance its AI buildout”.

Reuters is reporting that investor sentiment on that Oracle debt is bearish:

Oracle bonds have taken a hit in recent days following a report that the cloud and artificial intelligence service provider plans to add another $38 billion to its heavy debt load to fund its AI infrastructure, according to analysts and investors.

“What’s interesting is most of the (major tech) companies are trying to sustain their (stock) buyback programs at the same time that they’re spending on capex currently and to do that, they’re actually borrowing and so they’re using debt,” said Lisa Shalett, chief investment officer of Morgan Stanley Wealth Management.

The price of Oracle’s bonds maturing in 2033 with a 4.9% coupon has dipped, pushing yields up more than three basis points over the last two weeks, while the yield on its newer bonds maturing in 2032 with a 4.8% coupon has risen almost two basis points in one week, according to market participants.

And The Financial Times put out a doozy of a report asserting that “Oracle’s net debt is already at 2.5 times ebitda, having more than doubled since 2021, and it’s expected to nearly double again by 2030. Cash flow is forecast to remain negative for five straight years.”

The piece included several charts, including this particularly brutal one:

Time will tell if the Ellisons’ hasbara-promoting media empire will grow even larger, but at the moment it appears to be on the proverbial knife’s edge.

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44 comments

  1. Balan Aroxdale

    And this is why so many of us can’t have a sane conversation with younger Jews because anything that we try to say to them, they are hearing it through this wall of carnage.

    Good on the younger Jews. Don’t let the old fuckers gaslight you into believing up is down.

    I think Nassim Taleb is right about social media being more a return to common sense and a two way debate than the programmed propaganda of traditional media. Ideas and opinions have to stand on their merits and against the opinions of others. People are freer to hold their own views on social media. Ultimately most people are reasonable, and know right from wrong.

    Reply
    1. Richard Grenier

      Essentially, Israel and its foreign assets are freaking out because the heretofore wildly successful color revolution In the US is being challenged.

      Reply
  2. DJG, Reality Czar

    Where’s Waldo?

    Noting: “In her very first days at the network, she made an impression on staff by personally texting major guests—Bibi Netanyahu, Steve Witkoff, Jared Kushner, Hillary Clinton, Condi Rice—to book them for segments on the Israel-Gaza conflict.”

    Hilary. What are you doing in that group? Grifting again? Blabbering about how stupid your Columbia students were?

    Special cameo appearance, too, by gay icon Tim Cook.

    Ahhh, role models. Time to throw some to the flames.

    Reply
    1. ambrit

      ” Time to throw some to the flames.”
      Or, as an unrepentant misogynist I knew once put it: “Time for a good old fashioned Auto da Fem.”

      Reply
  3. lyman alpha blob

    The first thing I remember watching about the Jews in WWII when I was pretty young was the TV movie The Wall, which at the time I thought was a dramatic retelling of history, but that I now recognize as hasbara. It came out in 1982, which I’ve come to learn is about the time Israeli propaganda really kicked into high gear.

    My understanding (and older commenters, please correct me if I’m wrong here) is that before the 70s or so, WWII was looked upon as a great tragedy for the whole world, but not as a war specifically fought to persecute and murder Jewish people. Millions of Jews died, but many millions more Russians and Chinese did too, among others. Plenty of misery to go around. It wasn’t until a few decades after the war that Israel developed the narrative that the war was about them and their special grievances in order to justify allowing the Israeli government to get away with whatever it wanted to with impunity.

    Reply
    1. DMK

      Yes, Nazi Germany killed millions more of Russians in battle than Jews, but the extermination camps created by the Nazis were primarily intended for Europe’s Jewish population. WWII was not about the Jews, but it is incontrovertible that Nazi Germany attempted to exterminate all of European Jewry. Systematically rounding up a population and sending them by rail to gas chambers for extermination was an atrocity never before seen in war. That said, what Germany did to the Jews in WWII does not excuse Israel for what is has done in Gaza.

      Reply
      1. lyman alpha blob

        Agreed. War is hell and gives people the excuse to justify atrocities. There are no clean ones fought by ‘the rules’. There were 1 million+ Greeks ethnically cleansed from Anatolia during WWI and that’s not even on most people’s radar, and wouldn’t be on mine if not for some partial Greek heritage. Genocide against Jews in WWII wasn’t the first in history, and the current Zionist entity is proving beyond doubt that it wasn’t to be the last. But the way these various horrific events are referred to in today’s Western society is very different. Those who comprise the Zionist entity which puts out the hasbara Nat discusses, where the problem isn’t the wholesale slaughter of other human beings but the negative PR, are a psychologically damaged people.

        Reply
      2. bertl

        There’s a lot hanging on the terms “rail” and “gas chambers” in that statement, but it is incontrovertibly true the Nazis would have been quite happy if the Jews had all shipped off to Anywheresville as long as it wasn’t anywhere in Europe. The American genius was to genocide the indigenous populations without recourse to neither rail nor gas but nontheless providing the basic conceptual model for the subsequent Nazi experiment with Slavs, Gypsies and Jews. However, the most successful genocide in European history, ie, no survivors, is that of the Cathars whose frenzied slaughter was led by none other than that champion of the oligarchy as the governing principle of England, and by extension the US, Simon de Montfort, after whom an English university is named.

        Reply
        1. Brian Wild

          Simon de Montfort, famous for his role in Parliamentary history, was a younger son of the crusader also called, Simon de Montfort.

          The younger Simon, being a younger son conceded the family’s French seat to his older brother, but received family support for laying at least partial claim to the title and lands of the Earl of Leicester, which the elder had had a claim to through his mother, a Beaumont.

          Reply
          1. bertl

            Both Simons played a part in the Magna Carta. Simon, the genocidaire and fifth earl of Leicester, was protecting his interests in 1215, and his son, the sixth earl of Leicester, was both a crusading genocidaire in Gascony, like his dad, but his brother-in-law, Henry III, was none too happy about it and, ultimately, after going on another crusade and coming home to a bit of turmoil, defeated Henry in 1264, called parliament in 1265 and promptly got himself killed at Evesham in the same year. Both men, it seems, were rat’s arses who got off on killing people with different beliefs.

            Reply
      3. Polar Socialist

        Very few of the 12 million Soviet civilian victims died in the battles, they were tortured, labored and starved to death unless just executed as an example. They were not collected to camps, just driven inside their churches and burned. In Belarus alone Germans erased over 600 villages completely (with their inhabitants) and partially destroyed over 5000. All and all the number of destroyed villages was over 70,000.

        The very concept of “lebensraum” included only the raum, not the people leben there at the time. That was only for the “Aryans”. It was a purposeful, genocidal, on-site ethnic cleansing.

        Reply
      4. Revenant

        Under General Plan Ost, the Slavs of the Eastern Front (Poland, Ukraine, Baltics, Russia) were also intended to be exterminated, by a combination of killings, working to death and restricting their food. A small remainder were to be enslaved. In this respect, the concentration and extermination camps were laboratories for a much greater programme of Slavic extermination.

        https://en.wikipedia.org/wiki/Generalplan_Ost

        The justification claimed by Israel could be claimed by Poland and the Ukraine and Russia too….

        Reply
    2. motorslug

      I remember even in the early-mid 80s most WWII programs were more tilted towards the Pacific rather than European theatre. Probably because the US was pretty much solo there. I think it was the xian/born again stranglehold of the 80s that really cemented the zionazi mentality.
      Afterall, Reagan was a firm believer in jesus returning after jews went back to israel…so the xians can then convert or kill them all.

      Reply
    3. Safety First

      I can’t speak for the 1970s vs. the 1980s, but I do know that by the 1990s a lot of “new” narratives about World War 2 were so entrenched, that anyone going up against them, including unwittingly, was getting blacklisted by both media and academia. Norman Finkelstein (“The Holocaust Industry”) comes to mind, but it wasn’t just hasbara-related; I recommend “History Wars” (from 1996!!) for a great summary of the scandal manufactured around the Smithsonian’s attempt to commemorate the 50th anniversary of the atomic bombings. Meanwhile, this apparently had not been the case in the 1960s, based on what’s in the older history books, e.g. William Shirer’s “Rise and Fall of the Third Reich”. So somewhere between the 60s and the 90s the switch must have gotten flipped.

      Insofar as the numbers. Nazi Germany was responsible for >20 million civilian and PoW deaths – ~18 million in the Soviet Union, including 3 of the 6 million Holocaust victims (which are hardly ever mentioned in “Holocaust literature”, by the way), plus 3 million of the non-Soviet Holocaust victims, >1 million in Poland, and at least hundreds of thousands if not a million plus in former Yugoslavia and Czechoslovakia. Plus French resistance and the like, so maybe the figure is closer to 25 million.

      But it’s not just that, it’s the shift in focus. I watched a fascinating lecture a few years ago, where a guy just took the tourist brochures at the Auschwitz museum from different eras, and compared them. The one from the 1950s was a 200 page book (!!), explaining in detail how the Nazis came to power, why they murdered >20 million people, the whole history of the Holocaust specifically, but including how German industrialists profited from it (by working to death those Jews who were not sent to the gas chambers immediately), and on and on and on. The brochure from the 2020s? Three or so large format pages with more pictures than text, the sum of which comes down to – Hitler was evil for the sake of evil, and hated Jews because he hated Jews, and exterminated 6 million of them thusly, the end. Now, it isn’t just the effect of hasbara specifically – but that’s part of it, because if you start describing German settler colonialism, someone is bound to ask the question of how Israel’s settler colonialism is different, aside from specific tactics chosen.

      To be sure, it isn’t all bad in Thick History Book Land (just more bad than good). But that’s not where the great majority of the populace is, hence TikTok and CBS-WB…

      Reply
    4. brian wild

      Germany in WWII mostly observed the Geneva Conventions with regard to POWs in the West, but embarked on exterminationist policies against the Soviets. At least 1.3 million Soviets held as POWs were murdered quite apart from battle deaths.

      Cold War propaganda distorted narratives of WWII atrocities in general. The firebombing of Dresden (in the Soviet zone of occupation so the evidence was in Soviet custody) for example “expanded” in Soviet propaganda by an order of magnitude to 200,000 dead. For the Americans, Stalin’s crimes had to be lumped into the common basket of “totalitarianism”. Local complicity and resistance made for morally complex stories coming from France, the Netherlands, fascist Italy and Papal Rome, Denmark, Hungary, Poland and as we are all now aware, Ukraine.

      I think awareness of the holocaust assumed all of its contradictory parts at least from the last days of WWII, but was layered over with many salient events and retellings, including movies and books and news events. Zionists were sure they had the answer even in the 1930s. The cynical reaction of Norman Finkelstein or John Mearsheimer began to emerge in the late 20th century.

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    1. Nat Wilson Turner Post author

      My pleasure. Been meaning to get back to this topic but Mamdani and the MAGA civil war have been eating up my slots.

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  4. Bugs

    Interesting to see the name Havas Media here helping with the Hasbara effort. The current owner, Bolloré, is a far right French industrialist billionaire who’s been accumulating propaganda outlets by buying out and then transforming formerly traditionally center left or left French media over the past decade or so into bilious anti Muslim and far right French Catholic (a huge subject) outlets to manipulate French opinion. The journalists that come with the acquisitions are unionized and fight with the few legal means at their disposal (it’s a strangely regulated profession) until they eventually just quit.

    Havas itself was built on money generated from the cotton trade, when it was produced by slavery, first in Saint Domingue (now Haiti), and after the revolution in Brazil. Dirty money seems to stain permanently. Or in Balzacian terms “Derrière chaque grande fortune se cache un crime”.

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  5. mrsyk

    The largest of the new hasbara contracts was signed in August with a firm called Clock Tower X
    Sure makes me wonder about the Kirk assassination. Curious for it to happen as the hasbara rubber is hitting road.

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  6. Earl

    Here in Michigan as in several other states genocide, the Holocaust/ Jewish genocide and Armenian genocide are required to be taught in the public schools. There is a panel to approve the content. I have written those responsible for overseeing this as well as my state legislators as well Congresswoman Tlaib’s office to suggest that the Gaza genocide be added to the program. I received no responses.

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  7. John Merryman

    I managed to get myself blocked from further posting or commenting on Substack, since this;
    https://johnmerryman.substack.com/p/gods-problems
    Given my problems are not about politics, ethnicities, or any of the social and cultural branding, but the basic conceptual foundations of Western Civ, in this case, monotheism, I don’t really have a problem with the hasbara, as it is turning the entire media system into used toilet paper and sucking the political flunkies down with it.
    Ask yourself, is God Spirit, or Authority? They are not synonymous…..
    Democracy and republicanism originated in pantheistic cultures.

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  8. John9

    The hasbara was happening long before the ’80’s. I remember the “making the desert bloom” hasbara coming in the late ’50’s.
    No mention of Zionists taking inventory of the best farms in Palestine in the ’30’s and ’40’s to be acquired (stolen) after 1948. Historian Illan Pape writes about that from actual records.
    There was a plan, it was implemented with German efficiency and explained as something else. What was that Goebbels said about repeating a lie frequently enough?

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      1. Eclair

        A useful link might be Leon Uris’ novel, “Exodus,” published in 1958. That was the year I graduated high school and I read it and loved it. So inspiring!

        “Exodus” the film was released in 1960. Starring …. swoon ….. Paul Newman! One of the most effective propaganda films ever.

        By the time I graduated college in 1962, most of my friends were seriously considering spending time on Israeli communes, to help make ‘the desert bloom.’

        It was decades later that I learned about the 1948 Nakba, the expulsion of thousands of Palestinians from their homes and farms, from the reading I did after 9/11, especially a small book by I.F. Stone.

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        1. Michael Fiorillo

          Yes, with the lyrics to the Schlockmeister theme song – “This land is mine/ God gave this land to me” – written by the uber-Goyishe pop star, Pat Boone, of all people.

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      2. Offtrail

        tegnost – here is a link to an excellent overview of “Blaming the Victims”, a book published in 1988 about myths connected to the founding of Israel.

        https://archive.spectator.co.uk/article/28th-may-1988/28/it-takes-two-to-tell-the-truth

        My parents were living in the Lebanon at that time, and did volunteer relief work with Palestinian refugees. They met many who had been driven from their homes at gunpoint. They were surprised to get home and hear that the Nakba happened because Arab leaders had broadcast instructions to Palestinians to flee their homes. That’s one of the myths addressed in the essay.

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  9. The Rev Kev

    It may be that since the Zionists took over Tik Tok, that it will just become another Bluesky meaning an echo chamber which the kids will just abandon. There may even be lingering resentment by those kids how their Tik Tok was taken off them and just become another Hasbara outlet courtesy of the government. The Zionists may have taken over CBS News too but when you get down to it, how many kids gets their info from CBS News in the first place? I would have figured their audience to be a much older cohort. So what will the Zionists do? Sure they will try to make all those atrocity videos be disappeared down a Memory Hole but I would not be surprised if they eventually tried to convince people that all those atrocity videos are just AI videos and that nothing ever happened. It’s all the work of Hamas don’tcha know?

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    1. John Merryman

      The civilization gods are bigger than the tribal gods. Even if the tribal gods ruled for hundreds of thousands of years and the civilization gods for only the least several thousand.
      The Golden Rule is a better long term strategy than Kill all the Amaleks, because what goes round, comes round.

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    2. NotThePilot

      This is close to my thinking on how this will play out. The fact the Israeli system and friends are resorting to it while otherwise digging a deeper hole adds to a theory of mine: When the Israelis got a Jewish state, most of them rapidly traded in the proverbial “yiddishe kop”.

      On a related note, I think there’s an even deeper reason it won’t work, and I’ve been surprised that nobody else seems to have expressed it yet. For several reasons, I don’t post much on Gaza and Israel, but I think almost everyone is misdiagnosing why youth support for Israel, especially in the US, is collapsing.

      Gaza has definitely accelerated things, and also stripped away much of the Jewish claim to special treatment after the Holocaust. But the clouds could part tomorrow, the Palestinians and Israelis could make peace, with everything between them forgiven… and all but the most clueless younger American would carry on a simmering ill will towards Israel.

      Gaza is not the prime mover. The deeper rupture is only now presenting openly, still jumbled up and expressed in inchoate ways, but to put it simply, a blood debt has been incurred. America vis-a-vis Israel, regardless of how Israel justifies it in its own interests. This has nothing to do with anti-Semitic bigotry (though some will make tactical alliances and unfortunately many may drift into it). All one has to do is look at any American political issue in my lifetime that touched on “our future”, then ask which side the Israeli body politic actively enabled.

      New owners trying to buy up or cut down media channels as quick as they spring up is Sisyphean enough. Beyond any platform though, people in this country will keep the score in their own lives, and all but the most irredeemable suckers will conclude that Israel treats the average American as an enemy. And someday America will return the favor.

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      1. ChrisRUEcon

        > my mom’s on woowoo.

        LOL

        #ExactlyThis

        Thanks again Nat, for this breakdown!

        @allbrt: I wwas wondering where in the hierarchy of visited sites TikTok sits …

        • According to semrush.com, TikTok is not even in the Top 20 in the United States. It’s 16th if you open up to the entire globe.

        • Across multiple stat tracking entities, TikTok settles somewhere around 17th in popularity.

        So I guess #T3amZ10ni5M paid a whole lotta money to get the 17th to 20-something-th most popular site to push their propaganda … FWIW, a lot of the content making waves in on YT now. YouTube, by comparison, in #2.

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        1. cfraenkel

          I was going to mention how most of that top 20 was generic or shopping related, so not that relevant in shaping opinions….. but then I noticed that DDG is now bigger than either Twitter (X) or Bing!!! When did that happen? And Yahoo is somehow still alive!?!
          (these days, I’ll take whatever glimmers of hope I can find : )

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          1. ChrisRUEcon

            I was surprised as well. I guess one may want to filter to social network sites since that’s where the Hasbara is focused. YouTube is not technically a social-networking site, but since the rise of its Shorts, I think you kinda have to include it since Tik-Tok exists basically as a short-video site. If we change the filter to global (so Tik-Tok shows up in the top 20), and filter out non-social-networking sites, you get:

            Site – Visits
            YouTube – 49B
            Facebook – 10B
            Instagram – 6B
            Reddit – 5B
            X – 4B
            Tik-Tok – 2B

            So the 6th largest Social Networking presence globally, but 25 times less visits than YT, and 5 times less than FB.

            Some big Boomer/GenX energy still out there … LOL #MyMomsOnWooWoo

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    1. Kilgore Trout

      That the 6 million figure is the one most often cited, rather than true 11 million figure, was perhaps the first “success” of hasbara.

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    1. Michael Fiorillo

      Though his deterioration, moral and professional, has been apparent for years now, it’s still sad. Once upon a time, he was a good reporter.

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  10. Ben Panga

    Of all these, I think the TikTok thing will be most effective. I’d guess that very few young ‘uns will dump TikTok over this as it won’t affect their main usage needs (dances or whatever they are up to).

    So TikTok will continue, just without informing the kids about the Zionist genocide. Sure, some will follow it by other means but a lot will just slip back into ignorance.

    I’d love to be wrong about this.

    Reply

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