Dear patient readers,
The book is out, and initial reactions are very positive (via e-mail, Amazon reviews, as well as in comments), although word is getting out more slowly than I would like. The publisher is going with the traditional media model of not having PR and reviews prior to the book release. And a lot of their assumptions are based on traditional media. For instance, they refused to send books to bloggers prior to mid last week. Their assumption seemed to be that bloggers are like book reviewers, they might read the first and last chapter and then offer a review. But my impression is most if not all bloggers read a book in full before opining, since they (unlike print reviewers) are at risk of being jumped on in comments or on other blogs if they get something wrong by having skipped over part of a book. So the blog comments in particular are coming out more slowly than I would like.
I am getting radio and TV starting this Friday; am also trying to get an update from my publisher where they have not had success so I can start seeing who might put in a helpful word to move things along.
I am behind the eight ball, and will have a site up soon that will provide info on reviews and events and also provide a template for sending out signed book plates (Barry Ritholtz did this for his book, some readers seem to like this idea).
My agent is prodding my publisher re getting a bookstore event in NYC (they are not used to authors who have an established base; they seem to think only Sarah Palin and Thomas Friedman have readers who want to have their books signed by the author in person). Will let you know when that happens. I may have a trip to DC, and if so, will see what we can arrange there.
Reviews thus far:
This Week’s Hot Reads Daily Beast
Toxic Finance James Kwak
Guest Post: How Unenlightened Self Interest Undermined Democracy and Corrupted Capitalism Jesse
And if you like the book, please say a few nice words at Amazon! Thanks!








Yves,
Received the book in the mail yesterday from Amazon. I’m about to crack it open shortly. I would be interested in a signed copy sometime down the line. Good luck with the PR efforts.