It’s too bad that religious fundamentalism has grown so strong in the US that atheists feel the need to rally. To put none too fine a point on it, atheists are not well liked in America. The assumption seems to be that they are immoral and will corrupt the nation’s youth. From the Washington Post:
Long after blacks and Jews have made great strides, and even as homosexuals gain respect, acceptance and new rights, there is still a group that lots of Americans just don’t like much: atheists. Those who don’t believe in God are widely considered to be immoral, wicked and angry. They can’t join the Boy Scouts. Atheist soldiers are rated potentially deficient when they do not score as sufficiently “spiritual” in military psychological evaluations. Surveys find that most Americans refuse or are reluctant to marry or vote for nontheists; in other words, nonbelievers are one minority still commonly denied in practical terms the right to assume office despite the constitutional ban on religious tests…
On basic questions of morality and human decency — issues such as governmental use of torture, the death penalty, punitive hitting of children, racism, sexism, homophobia, anti-Semitism, environmental degradation or human rights — the irreligious tend to be more ethical than their religious peers, particularly compared with those who describe themselves as very religious.
It’s a bit ironic that fundamentalists insist that America is a Christian nation, when many of the founding fathers were Deists and would have recoiled at these efforts to impose religious doctrine.
But I see I’ve been pulled into the heavy-duty earnestness of this crowd. Earnest is cute until maybe the age of 11. Hint: if you want to gain ground as a downtrodden minority, being cool is a faster path to success. Just look at the parade on Gay Pride day. Or how nerdiness is selectively fashionable (those horrible geeky glasses frames that became stylish in the dot com era are still in! Even the few people who look cute in them would look better in something else).
So these guys need serious help with brand positioning. Any advice?