Yves here. Note that the reader totals that Lambert uses below understate our total readers considerably. The data he was used excludes RSS and email subscribers, which are roughly half our daily readers.
By Lambert Strether of Corrente.
Since Yves is so shy and retiring, and also trapped in an aluminum tube thousands of feet in the air, hopefully far away from any crying babies, it falls to me to write the Naked Capitalism “Top 10” post for 2013. I sliced the data two ways: Top Ten by unique views, and (thanks to a little SQL wrangling by admin Keith) Top Ten by comment count. These two rankings give a smidge of quantitative insight into the sort of material that you, readers, value (though to do a real McKinsey-style, Yves-style report would take a lot more work). MR SUBLIMINAL Garçon, more champagne!
|Table 1: Naked Capitalism Top Ten 2013 Posts, by Unique Views|
|How Goldman Cost $5 Billion Manipulating Aluminum Inventories (and Copper is Up Next)||29,421|
|Obama Starting to Lose It Over Snowden||18,612|
|The Rise of Bullshit Jobs*||12,877|
|A Disturbance in the Force?||12,560|
|Wheels Falling Off the Imperial Reality-Creating Machine||11,280|
|Chris Hedges: “America is a Tinderbox”||9,212|
|Why Larry Summers Should Not Be Permitted to Run Anything More Important than a Dog Pound||8,896|
|The TPP, if Passed, Spells the End of Popular Sovereignty for The United States||8,885|
|Ilargi: Deflation, A Stock Market Crash And Then Christmas*||8,801|
|“The Most Honest Three Minutes In Television History”||8,743|
|LEGEND: * Cross-post. “Bullshit Jobs” is a cross-post with extended critique|
Now, Table 1 is just a little deceptive; I wanted to get a sense of the subject matter for high-ranking posts, and so I removed the daily Links post from the series. If I had included them, the bottom 5 would have been Links. And the bottom 10, 20, 30…. In fact, to collect the top ten non-Links posts, I had to go 278 posts down the 2013 rankings. To me, that testifies to the strength of the NC Links franchise (“I’d just like to say that I love this blog and I think you have the best Links section in all of the internets”. Thanks to the readers who suggest links!) Here’s a chart of those 278 which supports that idea:
Figure 1: Naked Capitalism Top Ten 2013 Posts as Power Curve (Including Links)
Like so much else on the internet, NC posts follow a power curve. But the “shoulder” of the curve, descending from the first five posts is very steep, and the “long tail” flattens out a high level, which suggests, basically, the NC readers view all posts: Links, posts, and cross-posts. They approach NC systematically, rather than taking little nibble here and there.
Before looking at subject matter, let’s look at Top Ten Posts by comment count:
|Table 2: Naked Capitalism Top Ten 2013 Posts, by Comment Count|
|What is Modern Monetary Theory, or “MMT”?*||465|
|A Disturbance in the Force?||380|
|Why Progressives Are Lame||370|
|Now It’s Official: Obama Sells Catfood Futures, Um, Social Security and Medicare Cuts||346|
|Chris Hedges: “America is a Tinderbox”||310|
|A Pox on Optimists!||305|
|The Rise of Bullshit Jobs*||292|
|The Coercive Power of Capitalism||274|
|“The Most Honest Three Minutes In Television History”||260|
|Edward Snowden Makes Himself an Even Bigger Problem to the Officialdom||257|
|LEGEND: * Cross-post. “Bullshit Jobs” is a cross-post with extended critique|
For Table 2, I did not have to filter out Links; no Links posts occurred in the top ten posts by comment. If we take comment count as a proxy for controversy, that suggests that Links generate less controversy than posts, which should come as no surprise, since posts generally express a thesis which readers will wish to support or oppose or critique. (Links, of course, often express multiple theses, but generally only implicitly.)
Top Ten by Views and Top Ten by Comments have the following posts in common:
- The Rise of Bullshit Jobs 12,877/292
- A Disturbance in the Force? 12,560/380
- Chris Hedges: “America is a Tinderbox” 9,212/310
- “The Most Honest Three Minutes In Television History” 8,743/260
The subject matter of the first post concerns what, er, Marx would call the “social relations of production” and why workers are alienated from those relations; because they’re bullshit, indeed, but not perhaps for the reason the (cross-posted) author proposes. (Readers will naturally feel free to relitigate their comments on these posts.) The last three posts are what I call “zeitgeist” posts; they attempt to capture or presage “the spirit of the age,” much as an animal may call an earthquake early by acting restlessly, or howling. Since both the Internet readership and the NC commentariat rank these posts high, we might regard them as expressing what “everybody knows.” Cue Leonard Cohen:
Now let’s look at the differences between the two Top Ten lists by classifying them according to their subject matter in addition to Zeitgeist; let’s use the categories in the new motto — Finance, Economics, Politics, and Power. Herewith:
|Table 3: Naked Capitalism Top Ten 2013 Posts by Views and Comments, Categorized|
How Goldman Cost $5 Billion Manipulating Aluminum Inventories (and Copper is Up Next)
What is Modern Monetary Theory, or “MMT”?*
Wheels Falling Off the Imperial Reality-Creating Machine
Obama Starting to Lose It Over Snowden
A Disturbance in the Force?
Ilargi: Deflation, A Stock Market Crash And Then Christmas*
The Coercive Power of Capitalism
Chris Hedges: “America is a Tinderbox”
Why Larry Summers Should Not Be Permitted to Run Anything More Important than a Dog Pound
“The Most Honest Three Minutes In Television History”
The Rise of Bullshit Jobs
The TPP, if Passed, Spells the End of Popular Sovereignty for The United States
Edward Snowden Makes Himself an Even Bigger Problem to the Officialdom
A Pox on Optimists!
Why Progressives Are Lame
|LEGEND: Top general readership (views); Top NC commentariat (comment count); Top general readership and NC commentariat (views and comment count); * cross-post|
Table 3 suggests that the NC commentariat is far more interested in Economics than the general readership; conversely, general readers are more interested in Finance. The NC commentariat is more interested in the exercise of political power by named persons; the general readers more interested in politics as such. Both readerships are interested in the zeitgeist, which makes sense if you consider that whatever’s “in the air” could have predictive value.
There is probably much more to be gleaned from quantitative study of NC readership statistics, but this will have to do for now. Readers, thoughts? Posts that you’re amazed didn’t make the Top Ten? Alternative metrics?
Posts you would like to see?
Thank you Yves, Lambert and all and a Happy and Healthy New Year. from Firenze.
If you live in Florence, I’d be interested in your take on Matteo Renzi. I watched him (on TV) give a long performance in Taranto and it was an impressive feat of extemporaneous speaking–even if the content was mostly stale PD boilerplate.
Two things popped into my head, (besides the fresh chicken soup and hot rum and lemon I’m taking for my Years End Flu,); first, those posts with long internal commentariat threads, and second, the most cross posted outside blogs, (which would have to include individual posts within Links.) The pattern of sources for cross posts would be interesting. (I know, I know, a joke concerning “Fellow Travelers” would be appropriate.)
The terms Esoteric and Eclectic fit.
One more idea to join my previous comment. How about a ranking by highest Troll response? The numbers and source, if verifiable, of agitprop comments would be very useful. Knowing who you p— off and how badly is always telling.
Thanks for this post. I’ve noticed that, more and more, I’ve been going directly to Links, sometimes not reading any posts at all. What’s missing in the posts is the possibility of surprise. It’s always about the same —holes doing the same sh– and getting away with it, year after year after year. Not that we don’t need to know.
Yes, elie impunity, massive corruption, impacted bullshit in ginormous amounts… and move along, people, move along. There’s no story here….
I partly agree. This site is indispensable for disclosure and analysis. But what we need and have needed for quite some time is an effective plan of action. And by that I don’t mean ideas for reform and regulation and advice on writing your congressman or occupying Wall Street (unless maybe a real occupation — as in seizing and immobilizing — is intended). I mean something way, way beyond the usual, something perhaps frightening to contemplate.
EVERYBODY KNOWS THIS NO WHERE, Everybody!
Because all of us are people, we all live as people, feel as people, think as people, act or decide not to act as people, there is a greater strength in what we know individually about humanity as a whole. As opposed to what we may know individually about the weather, or other animals, or cement drying after its poured and is cured by the air. We do not need scientific instrumentation or methodology to know our own humanity. What everybody knows is confirmed by so many other people in the writing they left behind, their artwork, their buildings. And artists are licensed to say universal truths without demanding fealty, dogmatic subservience, or signed contracts of secrecy with oaths of allegiance. It’s no wonder that so much of the zeitgeist is so important to us when we comment on NC. We are a community built on the mutual of recognition of each of ourselves in the others we read here everyday. Happy New Year Everybody!!!!!!!!! Going to watch the Mummers for the rest of the day.
The Rise of Bullshit Jobs was even better the second time. Thanks Lambert. And Leonard Cohen was a nice touch. Great strings. In fact that could be a topic: Everybody Knows So Why Don’t We Do Something? Happy New Year everyone.
This post makes me wonder how NSA interprets the same data. Keeping in mind the have a dataset to cross reference it against.
I used the email option for years, but the website is set up so well that for quite some time now I’ve just gone directly to it each day. So, besides the great posts, links and comments, the work you’ve been doing on the site has also been first rate. I can’t wait to one day find out how I view the site relates to my other browsing habits, purchase history, dna structure and life history. So, if you’re out there, and you’re tracking, please send me a report.
Everybody Knows that Leonard Cohen writes great lyrics but can’t sing to save his soul. This live rendition is perhaps the worst version I’ve ever heard. What were they thinking when they selected the background music?
Here is “Everybody Knows” sung by Johnette Napolitano, arguably the best female rock vocalist of her generation.
The thing that jumped out at me was that all four of the crossover top posts were from a relatively short time period in late summer. It feels to me like the active discontent has changed considerably toward learned helplessness since then.
Interesting. A timeline would be interesting.
I’m surprised none of your Obamacare essays made the list. Maybe in aggregate, they would. They were engrossing, educational, fascinating like a train-wreck.
yes, I am less interested in finance.
love me some repub+dem bashing.
I actually did not like the “bullshit jobs” article. I mean, a job is a job as long as it pays the bills.