How Corporations Use Public School Workforce ‘Pipelines’ to Harvest Students’ Data and Train Narrowly Skilled, Exploitable Staff

Yves here. Some countries, notably Germany, have technical tracks to train secondary school students for jobs in industry. Some of those are designed to place graduating students with particular employers.

While this may sound like a sensible idea, count on US corporations to come up with a more predatory implementation. As this article describes, major companies are increasingly dictating the design of these schemes. As this article warns, these programs too often give the students only narrow skills that are very likely to have a short term life in the workplace. Such shallow training, needless to say, is also cheaper than making sure students have a broad enough set of foundational skills to increase their odds of being able to adapt to changing employer needs.

What is also alarming is the way these projects often include a big dose of indoctrination as well as granting employers undue access to student information.

By Jeff Bryant, a writing fellow and chief correspondent for Our Schools who is also is a communications consultant, freelance writer, advocacy journalist, and director of the Education Opportunity Network, a strategy and messaging center for progressive education policy and Velislava Hillman, a visiting fellow at the London School of Economics  who is a founder and partner of Education Data | Digital Sovereignty (EDDS), a social enterprise that aims to empower and protect children’s data. Produced by Our Schools

Nearly all public schools in the United States (98 percent) offer some form of career and technical education (CTE), and these programs, which were previously called vocational education or voc-ed, aren’t new to public schools. But what is new is the extent to which CTE programs have become exploited by big businesses and powerful actors in the marketplace to serve their own needs rather than those of students.

With the 2018 revision to the Carl D. Perkins Career and Technical Education (Perkins IV) Act of 2006 (the main source of federal funding for CTE training)—which was replaced by the Strengthening Career and Technical Education for the 21st Century (Perkins V) Act of 2018—and other legislation, there are new pressures that these “programs of study must align with industry” and, as a result, ensure CTE is opening the door for businesses to exploit education resources and get unfettered access to students beginning as early as kindergarten.

From January to June 2021, we (the authors of this article) carried out extensive research (currently awaiting peer review) across the United States, which involved speaking with families, children, and teachers to understand their concerns related to CTE and the web of policy that is paving the way for powerful corporations and technology companies to influence school curriculum design and the future of millions of children and young people.

Specifically, we looked at the gradual annexation of CTE by big corporations through their development of tech-talent and data extraction pipelines. We identified that advanced digital systems further enable data extraction for student profiling and prediction, which can lead to the development of worker pipelines and a hyperspecialized career pathway for students. Career tracking through the use of these data extractive technologies can ultimately lead to locking children in prescribed futures that ultimately lead to long-term job insecurity.

We interviewed families, children, and teachers from Virginia, Colorado, Tennessee, Ohio, Utah, and New York and analyzed curriculum proposals for CTE programs from big tech companies, presentations by education authorities, news reports, policy documents, white papers, and meeting agendas.

Our conclusion is that the increasing influence of corporations in CTE will ultimately lead to a more oppressive learning environment in which powerful corporations will exert more influence over what children are taught in schools and how they will be trained for their future work lives. Further, the potentially harmful influence corporations have in public schools is being intensified by data extracting systems of precision that use predictive analytics that students and parents generally don’t understand, can’t access, and have no personal control over.

How Big Corporations Assimilate Schools

Businesses are naturally attracted to public education because students are a source to meet their future labor demand, and schools can be places to inculcate students and families to become loyal customers. For these reasons alone, educators have traditionally resisted the idea of businesses having a disproportionate role in defining education programs. However, the already thin wall separating businesses from public schools has for years been getting gradually worn away.

In a 2011 report titled “Partnership Is a Two-Way Street: What It Takes for Business to Help Drive School Reform,” Frederick Hess and Whitney Downs of the American Enterprise Institute declared, “Business can provide the leverage, expertise, and leadership that will help educators and public officials make tough decisions and take hard steps they may not take on their own.”

In 2014, meanwhile, then-CEO of ExxonMobil Rex Tillerson echoed similar views about the role of public schools in shaping the future workforce for corporations, saying, according to an article in the Washington Post, “I’m not sure public schools understand that… we, the business community, are your customer.” That same year, then-president of the U.S. Chamber of Commerce Foundation John R. McKernan assigned the public education system the task of providing businesses with “a steady pipeline of talent” and declared, “Business is the largest single consumer of the education system. We can’t afford to be passive consumers.”

This thinking has welcomed the lobbying of powerful business leaders to assume that public education is up for grabs and can be molded depending on the workforce requirements for their future streams of operations at any point in time. Well-funded lobbying has led to legislation being passed that backs corporate influence and even promotes the idea of marketing K-12 students as a potential workforce to attract companies like Amazon to set up shop.

For instance, to attract Amazon to build its East Coast headquarters in Virginia, president and CEO of the Virginia Economic Development Partnership Stephen Moret consulted economist Enrico Moretti, who “advised that the best way to lure more tech employers was to build out the pipeline of highly skilled employees through investments in education,” according to Washingtonian. “How did Virginia win Amazon HQ2?” Moret askedduring a 2019 Education Summit after the deal was inked. “Other states pitched incentives; we pitched our educated workforce,” he said, according to a tweet by Chamber RVA, the chamber of commerce representing the entire Richmond area.

Business interests that seek to further control public education have also been enhanced by powerful data systems imposed by legislatures of both the Democratic and the Republican parties and backed by countless enterprises and education technology companies to enable greater individual surveillance, profiling, predictions, and recommendations for developing school-based career pathways that leave children with fewer education choices.

Less Voice and Choice for Students

Despite the growing corporate influence in CTE, our research found that parents were generally concerned about the idea of having their children’s education, beginning as early as kindergarten, and the education curriculum being steered toward supporting someone’s money-making enterprise.

Elly (the names of our subjects have been changed to protect their identity), a mother of two teenagers, described to us how her friend’s 13-year-old daughter found a corporation’s presentation in her school to be similar to a “cult” in the way that it described the children’s future as being part of its workforce solutions. “I just don’t think that’s what public education should be,” she said. “It should be teaching my child how to do all kinds of things. So that if after working for Amazon for five years, he wants to do something else, he can; he’s not stuck working for Amazon.”

Similarly, Lilian told us about how Proseal, a provider of tray sealing technology, which was acquired in 2019 by the global technology solutions provider JBT Corporation, is making its way into her daughter’s school CTE effort under the guise that students would be given a course in environmental studies. The promotional material provided by the school was “so convincing,” Lilian said, adding that her daughter was shown video clips of “some of the field trips [other students had] gone [on] in the past” where students would go to a nearby bay or lake and “[were told] how clean the water was based on the life that was [at] the bottom [of the water body]—you know, all these really cool things.”

However, when her daughter started the course, she learned that the only field trip that the students would take would be to the Proseal factory. “My mouth just fell open,” said Lilian. Her daughter said that the company is “trying to make more environmentally sustainable packaging for food,” so “Proseal is the [company] we keep hearing about that the county wants to partner with.”

Many parents we spoke with felt disheartened when the school curriculum was changed in a way that forced their children to pick a path to college or a CTE course of study predetermined by data pipelines and career portfolios.

John, a high school teacher, said, “[When] you go to [CTE], and you’re trained to work [for] Cisco Systems [a technology conglomerate], you’re not trained more generally in networking. I don’t want students to be trained to work in Amazon… Some of the technical education we have is good. I just don’t think it’s expansive enough.”

Similarly, Nadia, another parent, said, “[The public school system is] making it so specific… so specialized [that] someone would graduate high school and [would] have spent two years learning how to be a lineman operator for the electric utility. In my county, Cisco Systems is being taught [in] CTE.”

Miranda, a mother of four children who are all under 16 years of age, while speaking about the experiences of her youngest daughter in the new school system based on career profiling, said, “They told my child she shouldn’t be a vet tech, or they told my child she should be a baker. And I’m like, none of my kids are interested in that. It makes no sense.”

Recalling how all four of her children grew up in the school system, she said, “It wasn’t like that with my three eldest kids.” Before the career portfolio existed, her children would have a “year-round orchestra… This career investigation thing wasn’t a thing.” So, her youngest child is the first one who got caught in the new system of career profiling.

Even if a child doesn’t want to take on the option of career exploration, and “take a year-long arts music class instead,” another parent explained, “[the child will] have to take… [the career exploration option] in seventh or eighth [grade]; [they]… have to take it by the time… [they’ve] finished eighth grade; there is no opt[ing] out.”

Miranda said, “Career orientations and explorations are not in themselves poor ideas in education”; however, like other families and teachers, she found it wrong to have corporations presenting a field of studies—and a future job option for her children—through the prism of their products.

Colonizing Students for Corporate Employment

The tailoring of K-12 education programs to the needs of corporate workforce preparation has a geographical dimension as well when businesses and government entities collaborate in drawing up borders within states to align education programs to the needs of local employers.

Like plans that were used by Western colonial powers to carve up whole continents into arbitrarily drawn nation-states, these arrangements pair assumptions about family demographics, such as income and education attainment, with the labor needs of major employers in the region to develop an industry-aligned education program.

One such example from Washington divides the state into 12 regions each with a local workforce development council that ensures a workforce education plan for the region is aligned with the state plan developed by government bureaucrats and representatives of the business community.

Another example, in Virginia, divides the state into nine regions based on priority industry clusters in each region. In each of these examples, a region dominated by technology, finance, and consulting services is aligned to an education program that is very different from a region dominated by agriculture, mining, and manufacturing.

A parent of two teens said, “These career clusters, you know, [are] … how the county public school is going to channel you to whatever ‘career cluster’ your county has been selected to specialize in.”

How Big Data Enhances Corporate Power

New data extracting technologies further defy any walls protecting schools and students from being co-opted by corporations and policymakers in order to create a seamless learn-to-earn loop in which data is used to evaluate how students perform and enable corporations and policymakers to sort students based on the skills businesses desire.

Parents raised several concerns about how corporate influence in education has been further empowered by data tracking systems and predefined career pathways that have several long-term negative consequences.

First, hyperspecializing education can lead to long-term job insecurity. It’s one thing to study computer science with subjects that span from philosophy to history to ethics; it’s quite another to be trained in corporate technology systems, such as Amazon Web Services (AWS), which can change unpredictably over time.

Second, hypernarrow training can lead to societal subjugation. When individuals become hyperspecialized in one area, they remain highly vulnerable to the changes in the market. Accelerating technological development leaves them with no sense of security. This subjugation comes not from the top, but from the self—when the individual, insecure about his or her job, becomes self-focused and apolitical, demotivated, and de-opinionated, and thinks about that rooftop above his or her head and never beyond it.

Third, specific CTE programs, and even whole academies, funded by corporations such as Ford, IBM, Dominion Energy, and others invest in education by selling the idea of personalized, in-demand, and accessible curricula as ‘improving’ education.

However, parents we interviewed questioned whether these businesses are investing in education because of genuine concerns over good education or out of interests connected to their companies. When AWS foresaw the need to hire workers with cloud skills, Amazon announced in 2020 it would offer cloud computing skills training to more than 29 million people worldwide through its AWS CTE courses, virtual classroom training, and digital courses. In October 2020, Arizona announced plans to train and certify more than 5,000 high school students across the state in cloud computing skills by June 2022. In December 2021, Washington state and AWS announced an agreement to have more than 2,000 students freely access AWS training programs to earn computer-tech certification in high school.

Fourth, hyperspecialization, and the long-term job insecurity that comes with it, hit the poor particularly hard. The social connotation of vocational training with poor-quality education has been historically a result of the social class inequalities imposed by cultural hierarchies. These dominant cultural hierarchies also determine who will be hired. This dynamic reproduces the system of social inequality and associates social class with one’s training and education.

The development of artificial intelligence further enhances corporate interests in cherry-picking workers and generating an even greater sense of insecurity among them that leads to individuals feeling a constant threat of “extinction” if the knowledge and skills they had obtained during their school years haven’t guaranteed them employment and therefore security.

That long-term sense of insecurity can further lead to a sense of unworthiness and a perverted version of “lifelong learning” that suggests individuals seem to never have learned well enough to deserve financial security.

What strikes us in this research is the voices of so many families who want “a well-rounded education” for their children, the ability “to play an instrument,” to “not feel the pressure of what work they’ll do one day,” and to study “science that isn’t just computers but also all other things—botany, zoology, microbiology, earth.”

Also, to our knowledge, there is a lack of empirical evidence for the effectiveness of CTE reforms influenced by corporations, with some researchers saying that CTE is “seriously understudied.”

In our conversations with parents, children, and teachers, it became clear that a top-down approach of aligning public education programs with business demands is destroying any good intentions of CTE programs. Corporate influence is expanding well into the earliest years of schooling, turning public schools into agents of surveillance capitalism rather than protected spaces for unfettered learning and personal and intellectual development.

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  1. Arizona Slim

    I used to rent from a lady who was a very talented computer programmer. Now, you know me, I am anything BUT a programmer. But I could read her code, which was commented to the nth degree, and I could understand it.

    What was the secret to my former landlady’s success? Well, she majored in history as an undergrad and grad student, and she also got a master’s degree in social work. In addition, she knew how to build and fix darn near anything.

    In short, she had a well-rounded set of problem-solving and communication skills. I don’t think that kids coming out of these industry-specific curricula will gain the same thing.

    1. Arizona Slim

      I’d like to add that my former landlady did NOT have a high opinion of management information systems courses. She thought that the curriculum was too watered down.

      Instead, she went through the late sixties/early seventies version of a coding bootcamp. She took computer science courses at the University of Maryland.

  2. Curtis Fromke

    Think of students as “guide dogs” who are responsive to the boss.

    Their life is devoted to their master. That is effective training, but probably not education.

  3. lyman alpha blob

    A few years ago our school superintendent told us in glowing terms how our school system would be training students for the jobs of the future that hadn’t even been invented yet. That put the old BS detector on tilt.

    Getting an education for the sake of being educated, understanding the world, and being a decent citizen and human being is just not on these people’s radar at all.

    1. Stillfeelinthebern

      Yeah to the purpose of public schooling to being all you said, including being a decent citizen. In a past life, I was a public school teacher, Theodore Sizer helped me understand it wasn’t about pouring in (and taking tests).

      I really miss the conversations in those classrooms. Having 25 individuals discussing a topic is interesting especially when they know how to do it in a respectful manner (which they did most of the time).

      By the way, I had complete control over my curriculum. No standards, nothing. If we had better education then, maybe we should go back to that.

  4. griffen

    Why does the Virginia example of regions remind me of Hunger Games and district 12? District 12 had coal mining, from the book and the movie.

    If memory serves southwest Virginia is quite different than northern VA. I don’t know Bristol well to be honest but had distant family around Damascus.

    1. Paul Harvey 0swald

      I’m listening to a book about North Korea defectors right now. This passage stands out (re-emphasized for clarity):

      One such example from Washington divides the state into 12 regions each with a local workforce development council that ensures a workforce education plan for the region is aligned with the state plan developed by government bureaucrats and representatives of the business community.

      In this case if “Washington” was replaced with “Kangwon” and “business community” was replaced with “the party” it could have come straight out of that book.

  5. Hayek's Heelbiter

    Somewhat off topic, but I was talking to my dentist the other day, who mentioned that fewer and fewer oral surgeons have the manual dexterity once required, as instead of playing with Legos, repairing cars, etc. as kids, they have been glued to their keyboards.
    He said that to be a great oral surgeon, you need both mental brilliance and nimble fingers, but fewer and fewer have both. He believes that all entering oral surgeons should be given manual dexterity tests before they are accepted.
    As a kid, he assisted his father in fixing anything and everything that was broken in his house. I naturally feel he has both qualities.
    Can you imagine suggesting to an educational specialist, “We need a class where the kids play with Legos and patshkey around with broken whatever you can actually fix yourself these days.”

    1. antidlc

      ““We need a class where the kids play with Legos and patshkey around with broken whatever you can actually fix yourself these days.”

      Or we could give them piano lessons, trumpet lessons, guitar lessons, ….

  6. Tom Hoffman

    Thanks for this. I’m a CTE teacher in a public high school, and there are some serious problems with how much we’re trying to channel kids at younger ages. CTE should be mainly about exploration, not following pathways.

    From the teacher’s point of view, we tend to see these things like “Why is my school administration so messed up?” Maybe the district is the problem? I had figured out that the state’s increasing insistence on multi-year CTE pathways was driving the problem, but until I read this article, I hadn’t realized the state was driven by the changes in Perkins funding at the federal level.

    That’s kind of the story of the past 10 years in education for me, in a number of areas.

  7. Judith

    The Reality Honks Back article in today’s Links seems like a good companion piece.

    For the Virtual elite, the most unforgiveable thing about the Physicals, and the physical world in general, is that they stubbornly refuse to yield to full, frictionless control. There is a reason the dominant informational class is today most comfortable in a purely virtual environment – it’s one where they can have direct, instantaneous control over (virtual) matter. Real matter is stubbornly resistant, a reminder that the self doesn’t control the universe. It’s dirty, polluting, a reminder of one’s vulnerability, even mortality. And the need to rely on other humans to deal with it is super awkward.

    So expect the Virtuals of the ruling class to double down on trying to exert control, moving with all haste to develop new and innovative methods of information management and coercion to try to eliminate every human vulnerability from the machine. Self-driving truck startups are about to have an excellent next funding round.

    But at least in the near term it’s Physicals like the truckers that have the advantage. They are the ones with the real leverage, and now they know it.

    1. fringe element

      For aspiring Virtuals who fail to achieve prosperity, there is retreat into video games. I am watching a cherished friend spend all his free time immersed in a complex game while his house falls apart around him and his poor lifestyle choices cause his health to deteriorate precipitously.

  8. gwb

    “How did Virginia win Amazon HQ2?”

    Virginia may have pitched its educated workforce, but the national “competition” among cities to land HQ2 was just a ruse. Amazon isn’t in the D.C. area to make sure that your king-size carton of T.P. gets to you half a day sooner – they’re here because it is now part of the national-security surveillance state. They have major contracts with the CIA and the Pentagon – Amazon Web Services runs the IT systems of many federal agencies. And of course, there is lobbying to be done, lawmakers and government procurement officials to schmooze, taxes to avoid… Bezos didn’t buy a zillion-dollar mansion in DC’s Kalorama neighborhood so he could spend more time at the Smithsonian.

    1. ChrisPacific

      I had actually believed that the conclusion wasn’t foregone and the competition was real. The moment I heard the conclusion I felt like an idiot.

  9. Elizabeth Burton

    This has been the goal of so-called education reform from the moment Ronald Reagan terrified US parents into accepting it on the grounds their kids weren’t being properly educated to compete in the world market and things needed to change. What followed was patterned on a formula suggested in 1901 whereby children only received sufficient education suitable to their class and future employment prospects.

    This led to a campaign to convince parents the curriculum needed to change to ensure their kids were receiving the appropriate skills for entering the business world after graduation or after college, as the case might be, with an emphasis on having as many attend same as possible. The student’s personal skills, talents, and interests, with the exception of sports and similar extracurricular activities suitable for obtaining scholarships, were secondary to their being prepared for jobs. As an aside, my younger daughter copped to this when she was about 15, was certified into a “gifted and talented” program, and had no support whatsoever because I didn’t have the money to pay for any special activities. That was in the early 90s.

    Since then, that initial program has been advanced and tweaked, including the introduction of the charter industry that has taken over the system in places like New Orleans and gutted it in places where it was already woefully underfunded. A side agenda was the elimination of union teachers, of course, with the prevailing wisdom being no one needed their level of education to teach; hence the creation of Teach for America and its ilk.

    So, if you know the history of education reform, this is the inevitable end of that program—broad education for the elite and job programming for everyone else. Unless someone thinks this won’t be concentrated in poor school districts and those with majority minority populations, in which case I have some lithium mine stock I’m selling cheap.

  10. The Rev Kev

    And this post explains why the Build Back Better idea as well as repatriating American industries home will never work. The corporations will white-ant the whole concept of the educated workforce that will be needed by narrowing down what they need to know to the point that they will not be competent enough to do those jobs. You can’t build up major industries if you are not prepared to educate a workforce to man those industries and from what is said in this post, those young educated workers will just not be there. So all those kids lose out the rest of their lives, the country loses out but a handful of corporations will have a bit of extra profit and fewer problems. It is like reading about the de-education of an entire country. What does US corporations want eventually for their workforce? Medieval villeins?

  11. lance ringquist

    truman saw the free traders were at it again no sooner than the ink was dry from the surrender of the free trader fascist in WWII.

    out came the W.T.O., truman stymied that fascist organization.

    he also saw what the free traders were going to do with education. truman insisted on a well rounded education, no making the youth into corporate drones.

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